The Jamaica Observer reports today that Red Stripe has officially launched its D & G White Overproof Rum and is ready to go head to head with the white rum giant, J Wray & Nephew, which has 80 per cent of sales. The new product is Red Stripe’s latest innovation after the introduction of Talawah Lager Beer, both dedicated to the commemoration of Jamaica’s 50th anniversary.The rum will be supplied by Jamaica Rum Estates and will be bottled at Red Stripe’s new $2.5-million spirits plant.
It will be the first time that the company will have its own white rum brand in over 15 years.
Thanks to Nekiesha Reid, Business Reporter. Read the full article here: http://www.jamaicaobserver.com/business/Red-Stripe-enters-rum-market_11971989
Photo credit for featured image: http://www.redstripe.com
